Get up 100% recharged – IKEA

A good night’s rest is very important. To process the previous day and gain energy for the next one. Yet people often fail to wake up well rested. As a result they are less comfortable and less productive. In this campaign, IKEA helps you to turn your bedroom into a place to recharge.

How can IKEA help the Dutch to improve their quality of sleep?


Light has more impact than you think. The right light at the right time and in the right place can have a huge impact on a person or a place; It can stimulate self-confidence, fuel the fire in a relationship or instantly change your living room from “work hard” to “play hard”. With the introduction of IKEA smart LED we show the potential that light holds to improve the quality of your life at home. At the same time, we debunk the preconceptions people have when it comes to LED light.

Because when you realise what smart LED can do, you will wonder: which effect can I create?

How to debunk the preconceptions about LED?
Love, peace,
and storage


IKEA introduces a solution to an age-old problem—something we call “clutter blindness.” It’s the uniquely human characteristic of seeing other peoples’ clutter while not at all noticing our own. This affliction has led to a lot of miscommunication between loved ones throughout history. Recent research by IKEA shows that it causes tension and fights in 33% of households worldwide.

That’s why IKEA introduces Emoticons, an app featuring a new series of emoticons that bring positivity and fun to daily quibbles about clutter, effectively bringing love, peace, and storage to homes all over the world.

Can storage solutions put an end to centuries of domestic disputes?


IKEA is a popular brand in The Netherlands, and it inspires a lot of customers to keep coming back. But there’s also a group of people who think that the quality of their products is not high enough, and that variety of styles is limited. IKEA has so much more value to offer than some people realize. A repositioning campaign tells the real stories behind the products, and shows how much effort and attention IKEA puts into creating a better everyday life at home.

How to improve the perception of IKEA?
Put your brand
beliefs to action


Needless to say, life during an economic crisis isn’t easy. People felt that their options were limited, so IKEA took the lead in showing that the possibilities are endless if we think in solutions.

It’s time to think in solutions