Health insurer CZ does everything for better care. Where most health insurance companies just focus on insuring medical care, CZ also offers practical assistance. Because CZ believes health insurance is about more than just picking up the bill. So when other health insurers start battling for new customers for the new year, CZ choose not to join this arms race. CZ doesn’t make exaggerated promises about their services in a TV commercial. Instead, they proof the benefits they offer in a series of mini documentaries.

Health insurance company CZ does everything for better care. While most health insurance companies only focus on insuring medical care, CZ also offers practical assistance. CZ provides support and relief to informal care givers of family members suffering from dementia, so care givers can spend more quality time with their loved ones and less time filling out paperwork for them. We didn’t want to just talk about the huge effect of this support in a standard TV commercial. We wanted to prove it in a mini documentary.