HOLD YOUR BREATH- LUNG RESEARCH
The Dutch Lung Foundation (Longfonds) fights for healthy air and healthy lungs. To raise funding and awareness for groundbreaking lung research, we let people experience first hand how it feels to be breathless. In the campaign, How long can you hold your breath for lung research?, people across the Netherlands challenge each other to hold their breath as long as possible and donate 10 cents for each second. Everyone can record a personal video of their breath-holding attempt using a special website, which they can forward to challenge their peers. When the Netherlands holds its breath for 3 million seconds collectively, the lung research will become possible.