Havas Lemz is now part of the B Corp Community

We’re proud to announce we’re an official B Corp! This certification shows that we practice what we preach, and that we are serious about using “creativity as a force for good”. More than ever our goal is to help companies and brands find a better balance between people, planet and profit. Because we believe better brands will change the world. One idea at a time.

Havas Lemz is now part of the B Corp Community

Jamgarden Amsterdam – Timberland

Jamgarden Amsterdam is a city garden made by and for the local community in Reigersbos, offering talented creatives a springboard for a better and greener future. They can now come together, share ideas, and host events – from gardening workshops and poetry slams to live jam sessions.

For this lovely urban greening project, we brought together Timberland and Kazerne to drive creativity, diversity, and entrepreneurship in Amsterdam Southeast.

A city garden by and for the Reigersbos community

COMEBACK STORIES – KAMER VAN KOOPHANDEL

Entrepreneurs prefer not to talk about financial problems. As a result, they seek help too late and their problems become even bigger. To break this cycle and let entrepreneurs know they are not alone, we developed the KVK Comeback line: a helpline where entrepreneurs can seek advice and support anonymously 24/7.

How can KVK play a significant role in supporting business owners?

COOLING DOWN THE PLANET – JUSTDIGGIT

The sooner we relieve our suffering climate, the better. All around the globe we see the effects of droughts, heat waves and land degradation. On food production, availability of water, loss of biodiversity and much more. When Justdiggit told us how they were fighting climate change, by restoring degraded soil on a large scale with a shovel, we were blown away by the simplicity and decided to help.

Together we can cool down the planet

‘EARTH SCREWING’ – GREENCHOICE

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which has lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about.
We built upon the brands unique ‘rebellious’ heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign we ask consumers to stop ‘earth screwing’, which means less talk and more action when it comes to saving the planet.

How to make Greenchoice more distinctive and create more impact?

SWEETIE – TERRE DES HOMMES NETHERLANDS

As a new form of online child abuse spread around the world, governments seemed not to know how to stop it. So we helped the international children’s aid organization Terre des Hommes develop a creative solution that police everywhere could adopt to end this terrible phenomenon. And the results were astonishing.

How can we stop Webcam Child Sex Tourism?

LOVE FOR LATER – HALLMARK

Instead of a client brief, this idea started with an article about a boy receiving a box full of letters from his father who had passed away at an early age. Moved by his story and the realisation of how much it can mean to someone to receive such a legacy, we were motivated to inspire others to do the same. We found the perfect partner in our client, Hallmark.

How to help Hallmark to play a genuine role in helping people connect?

HEALTHY AIR – DUTCH LUNG FOUNDATION

You don’t see it, but the air you breathe every day is unclean. In many parts of The Netherlands the air is more unhealthy than you think. Each year, over 5,000 Dutch people die as a direct result of this pollution. It is a big problem but because air pollution is mostly invisible, people are not really aware of the danger. That is why Havas Lemz came up with an easy way to make the invisible visible: an air quality check on your mobile phone.

How can we make people aware of air pollution in the Netherlands?

Stirring up the trade in CO2! – Greenchoice

Green energy provider Greenchoice ‘hacked’ the European Emissions Trading System and is calling on citizens to buy emission rights from the market. Every emission right equals 1 ton of CO2 that polluters can’t emit anymore! In the first week of the campaign already 8000 tons of emission rights have been bought and politicians are already talking about this hot topic.

How can Greenchoice create public awareness for the Emission Trade System?

SUGAR REHAB CLINIC – DIABETES FOUNDATION NETHERLANDS

The Netherlands is unconsciously addicted to sugar, creating a tsunami of new type 2 diabetes cases: 1100 new patients per week (NL). To stop this growing public health crisis, Havas Lemz and the Dutch Diabetes Foundation created the world’s first Sugar Rehab Clinic. It generated awareness among consumers, manufacturers and the government.

How do we shake up the sugar discussion?