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THE INVISIBLE MADE VISIBLE – THE FOOD AND NUTRITION CENTRE (VOEDINGSCENTRUM)

Every year more than 700,000 Dutch people get food poisoning from dangerous invisible bacteria commonly found in their own kitchens. We created a campaign to activate the public’s latent knowledge about food hygiene. Our primary target audience was the home cook. Our secondary target audience was everyone else.

HOW CAN WE INSPIRE SAFE FOOD HANDLING?