Easier said
than done
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SHIT – METAMUCIL

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. That’s easy to understand, because people just don’t like to talk about it. Consequently, Metamucil leads a quiet life in the shelves of the drugstores. With a straightforward, dead-simple campaign we just skip the embarrassment and link the brand to the core of the matter. And have a laugh in between.

How to raise awareness for Metamucil?