The power
of imagination
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THE POWER OF IMAGINATION – CLINICLOWNS

After 25 years, the CliniClowns are well known for bringing happiness to kids who are hospitalized. But CliniClowns have an effect that goes beyond simple joy. We helped the CliniClowns to strengthen their position as healthcare professionals by focusing on the alleviating power of imagination.

How can we shift the perception of the CliniClowns?
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The Great Listen-Along Operation – CliniClowns

To demonstrate that CliniClowns achieve far more than laughter, Lemz repositioned the brand with a new campaign and pay-off: “No childish effect”. With ‘The Great CliniClowns Listen-Along Operation’ The Netherlands can for the first time, really hear and feel the profound effect of the clowns’ visits.

HOW CAN WE BOOST THE IMAGE OF CLINICLOWNS?