Hello,
We are Havas Lemz.
And we would like to help you win a Nobel Prize.
Care to join us?

Selling
a selfmade city

30 DAYS AS A HAGENEES – CITY OF DEN HAAG

This city by the sea is actively looking for young professionals to come and settle. It’s a place full of selfmade people with a refreshing attitude: easy-going and ambitious. Yet they never take life too seriously. The only way to really appreciate the unique vibe is to come and see for yourself. So, we created a campaign where you can try the city for free.

How can we attract young professionals to The Hague?
Making the invisible
visible

HEALTHY AIR – DUTCH LUNG FOUNDATION

You don’t see it, but the air you breathe every day is unclean. In many parts of The Netherlands the air is more unhealthy than you think. Each year, over 5,000 Dutch people die as a direct result of this pollution. It is a big problem but because air pollution is mostly invisible, people are not really aware of the danger. That is why Havas Lemz came up with an easy way to make the invisible visible: an air quality check on your mobile phone.

How can we make people aware of air pollution in the Netherlands?
Bringing the
virus to life

THE VIRUS MAY STILL WIN – AIDSFONDS

The worldwide decline of HIV infections is stalling. AIDS is now killing over 3,000 people each day. But most people think medical advances and prevention programs are working to end HIV. Unfortunately, inequality, poverty and politics are the real threats and they are helping the virus spread. HIV could still win. We need a wake up call to shake people up.

How can we remind people of the HIV threat?
Hitting the
sweet spot

SUGAR REHAB CLINIC – DIABETES FOUNDATION NETHERLANDS

The Netherlands is unconsciously addicted to sugar, creating a tsunami of new type 2 diabetes cases: 1100 new patients per week (NL). To stop this growing public health crisis, Havas Lemz and the Dutch Diabetes Foundation created the world’s first Sugar Rehab Clinic. It generated awareness among consumers, manufacturers and the government.

How do we shake up the sugar discussion?
Attention makes
everything
more beautiful

Attention makes everything more beautiful – IKEA

IKEA is a popular brand in The Netherlands, and it inspires a lot of customers to keep coming back. But there’s also a group of people who think that the quality of their products is not high enough, and that variety of styles is limited. IKEA has so much more value to offer than some people realize. A repositioning campaign tells the real stories behind the products, and shows how much effort and attention IKEA puts into creating a better everyday life at home.

How to improve the perception of IKEA?
Don't give kids
a choice

Toy or Toxic – VeiligheidNL

Every year in the Netherlands, 7,500 accidents happen with household chemicals. In most cases the victims are young kids. To make parents aware of how drawn kids are to playing with household chemicals, VeiligheidNL and The National Food Products Authority conducted a special experiment with neuroscientists.

How can we stop accidents from happening with household chemicals?
Creativity can
change the world

Sweetie – Terre des Hommes Netherlands

As a new form of online child abuse spread around the world, governments seemed not to know how to stop it. So we helped the international children’s aid organization Terre des Hommes develop a creative solution that police everywhere could adopt to end this terrible phenomenon. And the results were astonishing.

How can we stop Webcam Child Sex Tourism?
Investing
in a better
future

INVESTING IN A BETTER FUTURE – PFZW

The Pension Fund for Care and Welfare, PFZW takes care of the pensions of professionals in care and welfare in The Netherlands. By investing in companies that contribute to a better world. This campaign supports care and welfare professionals and makes them aware of their collective power.

How can we help the most caring people on the planet to improve the world?
Make
the invisible
visible

The Invisible Made Visible – The Food and Nutrition Centre (Voedingscentrum)

Every year more than 700,000 Dutch people get food poisoning from dangerous invisible bacteria commonly found in their own kitchens. We created a campaign to activate the public’s latent knowledge about food hygiene. Our primary target audience was the home cook. Our secondary target audience was everyone else.

HOW CAN WE INSPIRE SAFE FOOD HANDLING?
Build and cherish
relationships

Live Reply – KLM

To show KLM’s commitment to strengthening its relationships with customers, 450 uniformed KLM employees volunteered to respond in a fun new way to questions and comments posted on social media platforms.

Going the extra mile in service